The successfulness of breastfeeding requires sustainable ecosystem covering from mother and baby, professional assistant with digital platform as the medium to achieve it. BCNP was established to promote, support and protect the practice of breastfeeding through three approaches ; blended learning to train breastfeeding activists, transfer of knowledge and skills of breastfeeding to mothers and application of knowledge and skills by mothers to infants. Uniquely, BCNP provides digital solutions in addition to face-to-face assistance, and has been acknowledged for their fast and efficient services. BCNP has a direct impact on the improvement of knowledge and skills, thus ensuring that the information presented is accurately, comprehensively and convincingly. Based on the Post Intervention Study conducted on 58 breastfeeding activists, they has expressed satisfaction with the opportunity and payment to provide guidance to customers as well as knowledge improvement. While a retrospective study on 72 BCNP clients has stated that they received a very fast assistance and boosted their confidence to breastfeed their babies. This study proves that BCNP successfully provides sustainable digital solutions to support and succeed in breastfeeding.


Breastmilk is the ideal food for infants and is not only beneficial to the child’s physical health but also contributes to its mental and spiritual well-being.  

Read More

Introduction to BCNP

Dr. Hairin Anisa binti Tajuddin officially commenced an ambulatory care center (Pusat Rawatan Pakar Kanak-kanak Adda) in November 2015. In her efforts to promote and increase the breastfeeding rates in Malaysia, the Breastfeeding Counsellor Networking Programme (BCNP) was inaugurated in January 2016 comprising close to 20 certified breastfeeding counsellors who were mostly from the state of Johor.  

Read More